The way that your website is designed can have a huge impact on your sales and your traffic especially. It is one thing to get the visitors to your website, it is another for them to take action of your pages. In order to get the most of every visitor experience, the following five digital marketing tips will help you to get those organic visitors to take the desired action.
Consider implementing these web design tips to see your sales grow steadily;
The very first area of your website that needs attention is the home page. This is the page where more than 82% of all organic traffic is going to wind up landing, so you better work on making that first impression. This means removing all that clutter, getting the animated banners and videos on their own pages, and moving the most relevant content above the fold.
The next thing that is imperative to growing your business is creating an e-mail sign up box, but placing it someone else than the top right of the site. This area is used so often that visitors have become blind to it, so place it somewhere they are not expecting to see it. That will get them to take action and break that pattern they have of not wanting to continue the conversation with your website.
The navigation bar is your opportunity to make life easier for your visitors and to get them to the content they are searching in less time. If you can get your visitor to a page they are looking for information in one click, you have a better chance of retaining that person. If they have to search the website for information, click after click, they will, hit that back button and never return.
Add fresh and relevant content daily to your website. Each posting should be keyword rich and provide useful information to visitors. If they know you are posting new information daily, they will return day after day to see what is new in your niche and possibly take action too.
Lastly, you need these visitors to help spread the word about your company, and that can be done with social media buttons. Placing these buttons on your home page, on all articles, basically everywhere you can on your website, you make it easy for a visitor to share your content with their followers, and spreading the word organically.
These five digital marketing tips are simple to implement and will have a long-lasting positive impact on sales.